User research is an indispensable tool that plays a critical role in putting the users at the forefront of the design process. It provides information on the users, such as their demographic details, preferences, and behavior, which are used in designing effective solutions that cater to their needs. Through user research, we unearth vital insights on the purpose and intention behind why the users are utilizing our product. This understanding enables us to comprehend and evaluate how every design element in our product influences the user experience. Our team also strives to build empathy towards the user’s perspectives and identify their pain points to deliver a product that is highly responsive and user-friendly. By incorporating user research in the product development process, we can create better products that are not only more accessible but also more enjoyable to use.